Madaric Talks EU Audiovisual Media Services Directive in Brussels

Culture Minister Marek Madaric (photo by TASR)

Brussels, July 13 (TASR-corespondent) – One of the most important priorities of the Slovak Presidency of the EU Council in the field of culture and audiovisual services will be the revision of the EU’s Audiovisual Media Services Directive (AVMSD), TASR learnt on Wednesday.

Culture Minister Marek Madaric (Smer-SD) presented the priorities at a hearing related to the beginning of the Slovak Presidency before MEPs of the Culture and Education Committee (CULT) in Brussels.

Madaric pointed out that the AVMSD directive is a “complicated directive with a lot of questions”. However, the Slovak Presidency is committed to advancing the negotiation process on these issues as far as possible.

The Slovak minister recalled that the audiovisual environment, as we knew it, has changed completely thanks to the digital revolution. New players have entered the market and have introduced new business models that cause constant changes in the media market. Therefore, the European Commission (EC) is launching regulations even in areas that haven’t been regulated before, said Madaric.

The EC adopted a new legislative proposal amending the AVMSD on May 25 in order to create a fairer environment for all players, promote European cultural diversity and safeguard media pluralism.